Girl called IKEA had to change her name to stop being picked on at school


Flat pack bullies: Girl called IKEA after her mother saw a TV ad for the Swedish furniture giant while pregnant had to change her name to stop being picked on at school

  • Jasmine Dagless, 19, was dubbed ‘flat pack’ by bullies after being named Ikea 
  • Teenager, who has visited Ikea once, legally changed her name aged 12 in 2014
  • The NHS administration assistant said her mother agreed to the name change 


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A girl called Ikea after her mother saw a TV advert for the Swedish furniture giant has changed her name to stop being picked on at school. 

Jasmine Dagless, 19, from Norwich, was dubbed ‘flat pack’ by bullies after being given the name at birth.

The teenager, who has only visited Ikea once, had to put up with years of teasing before legally changing her name when she was aged 12 in 2014.

She said: ‘I used to get called flat pack quite a lot at primary school. The bullying really shocked me because young children don’t know about Ikea.

Jasmine Dagless, 19, from Norwich, was dubbed 'flat pack' by bullies after her mother Linda (both pictured) gave her the name Ikea at birth

Jasmine Dagless, 19, from Norwich, was dubbed ‘flat pack’ by bullies after her mother Linda (both pictured) gave her the name Ikea at birth

The teenager, who has only visited Ikea once, had to put up with years of teasing before legally changing her name when she was aged 12 in 2014

The teenager, who has only visited Ikea once, had to put up with years of teasing before legally changing her name when she was aged 12 in 2014

The teenager, who has only visited Ikea once, had to put up with years of teasing before legally changing her name when she was aged 12 in 2014

‘I legally changed my name when I was in secondary school. It’s only legally that I get called Jasmine. My family still call me Ikea, or ‘Kea’ for short.’

Jasmine, an NHS administration assistant, said her mother agreed to the name change – despite the family enjoying perks from Ikea after her birth.

She said: ‘When I was younger my mum got a letter from Ikea that basically said we could get furniture and toys free of charge.

‘I got a few toys and my mum got a sofa.’

Jasmine (pictured with father Bradley) said: 'I used to get called flat pack quite a lot at primary school. The bullying really shocked me because young children don't know about Ikea'

Jasmine (pictured with father Bradley) said: 'I used to get called flat pack quite a lot at primary school. The bullying really shocked me because young children don't know about Ikea'

Jasmine (pictured with father Bradley) said: ‘I used to get called flat pack quite a lot at primary school. The bullying really shocked me because young children don’t know about Ikea’

Jasmine is now using her middle name chosen by her father as her forename while keeping Ikea as her middle name. 

And she’s stayed loyal to the store by furnishing her flat with a branded six-drawer commode – plus is considering buying a built-in wardrobe from the chain.

Jasmine said she is keen to visit her local Ikea on a sentimental trip.

She added: ‘I went to Ikea when I was one or two but as an adult I’ve never been – I really want to go.’ 



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