On TikTok, Knitting, Rapping and Promoting the Child Tax Credit

Their focus is on reaching young voters of color, a famously hard-to-reach demographic that tends to tune out politics. For Democrats, they are an important constituency, but a fickle one. President Biden remains especially unpopular among younger voters of color, who gravitated toward his more left-leaning opponents during the 2020 presidential primary. It’s this constituency that has consistently expressed discontent with his presidency in polls.

Both strategists are young people of color themselves: Macdonald, the creative director of Community Change Action, is a 28-year-old of Japanese and Scottish origin, while Narayanan, the founder and chief executive of Social Currant, is an Indian-American who graduated from college in the spring. He only recently became…

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