Short-sellers take aim at Asos and Boohoo over greenwashing probe


Leading hedge funds target Asos and Boohoo, betting on their demise in wake of greenwashing investigation by Competition and Markets Authority

  • CMA probing whether Boohoo and Asos’s sustainability claims are misleading  
  • Short sellers boost bets that fashion retailers’ share prices will drop further 
  • CMA boss Sarah Cardell warns it will pursue claim in court if it finds evidence

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Stock flop: Boohoo sells Karen Millen

Stock flop: Boohoo sells Karen Millen

Leading hedge funds have targeted fast-fashion retailers Asos and Boohoo, betting on their demise in the wake of a greenwashing…



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